An
unusual
application
The unusual wins. Damn Right!
For 25+ years, I’ve been dismantling sameness. Some people optimize processes—I break them apart and rebuild them into something worth talking about. My work sits at the collision of brand, product, and creative technology, and every project I touch turns into a case study of disruption.
Here’s the deal:
I don’t do predictable! Except for cost and time!
Predictable doesn’t turn heads. It doesn’t start movements. I’ve worked with legacy brands, high-growth startups, and challengers who wanted to set fire to the norm. And we did.
I don’t just ‘manage’ teams—I build them.
350+ creatives, designers, engineers, and strategists have worked under my leadership to create things that weren’t just ‘nice to have,’ but impossible to ignore.
I think like a product guy, but I tell stories like a marketer.
That intersection? That’s where the magic happens. And that’s exactly what Raw Materials needs in an Executive Director of Product.
Dear John…
Let's Sell!
Dear Pablo…
Let's Make!
Let's Roll!
The Boring CV (But Not That Boring)
You can download my traditional CV below, but let’s be honest—that’s just text on a page.