Caixa nas Ruas (Caixa on Streets)

Caixa nas Ruas was a campaign created to improve the quality of life of over 100,000 employees from Caixa Economics Federal – one of the largest banks in Brazil. We partnered with Mova Mais to engage collaborators all over Brazil to exercise more.

 

Our platform was built under gamification techniques and rewarded loyal points to the most active users.

Date
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Engagement