In December 2013, Caixa was searching for a digital agency. And their pitch theme was directed on how to engage an upper class client.
Caixa is historically known as the common people’s bank. And because of their restrictions on creating segmented communications, ORB (Wavez) proposed an approach that would attract VIP customers by showing that Caixa would lead the industry and become a reference in service excellence: exploring the future of banking with incredible new digital products.
February 22, 2016